Hero Category Hair

Hair Color

Salon-inspired hair color at home
We believe everyone should be able to choose their own image without compromising on color intensity or safety. Since being founded by visionary chemist Eugène Schueller in 1909, L’Oréal Paris has brought salon-quality hair color to homes across the world. Committed to scientific innovation, our laboratory teams develop safe formulas for lasting luminous color that brings out the best in hair.


Get the best of grey coverage and care at home. Triple care routine inspired by the salon experience for rich radiant color and 100% grey coverage. No L’Oréal product cares or covers grey hair better.

Discover Excellence


Get the most sophisticated salon-inspired color and techniques at home for luminous color full of reflects. Whether you want bold colors, up to 9 levels of lift, balayage, ombre or just make a color statement, Preference has an offer for you.

Discover Preference


Are you ready for your first hair color? Easy application, zero commitment and a gentle hair color that conditions hair with glossy shine whilst optimally covering 1st greys.

Discover Casting


Want to cover your grey roots between colorings? 3, 2, 1... magic! Roots gone in just 3 seconds with the #1 root concealer in the world.

Discover Magic Retouch


Ever wished for a hair color as quick and easy as shaving? Specially developed to offer men natural, indetectable shades. No ammonia. No mess. Fades in 6 weeks.

Discover Men Color

What are your needs ?

Permanent hair color

L’Oréal Paris permanent hair-dye combines long-lasting color, safety and 100% grey coverage. Our mission is to empower women with hair color and reveal on the outside who they are on the inside, instantly and overtime.


Semi Permanent Hair Dye

Whether you’re looking to test out a new color or to cover your first greys, our semi-permanent hair dyes are for you. All our products offer fast application and natural-looking hair result that fades away gradually with shampoo.
Go for a soft and voluptuous hair look with our safe, ammonia-free formulas.


Root Touch Up

Looking to cover those grey roots and space out coloring? Try our root concealers and match your roots to your hair color. With quick, easy and safe application, you can target grey hairs or dark roots to get perfectly blended coverage.



Ready to create a stunning all-over bleach blond look? Looking for a bleaching base for a vivid color? GO FROM BROWN TO PLATINUM BLONDE IN 1 STEP! L’Oréal Paris bleach products give you up to 9 levels of lift with a gentle formula and an after-care PURPLE ANTI-BRASS REINFORCING MASK FOR 5X STRONGER HAIR.


Salon Techniques

At L’Oréal Paris, we believe in bringing salon-inspired looks and tools into your home. With a wide choice of easy-to-use salon techniques, achieve luminous sun-kissed hair, sophisticated colors and trendy styles without compromising on safety.


Men’s Hair Color

We’re convinced that men’s hair color should combine fast, easy, mess-free application and indetectable color. All our men’s hair color products are based on ammonia-free formulas that are safe and gentle on hair. Try our hassle-free solution for natural-looking colors that fade in 6 weeks.



Find the perfect hair color that matches your desired look with our personalized services.

Phones Apps
  • Virtual Try On
    Virtually try on a multiple shades across our hair color range to pick a shade that suits you best.
  • Hair Color Diagnosis
    Quickly identify the perfect formula and shade to reach your hair color dreams.



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  •   Without animal-testing

    Since 1989

      Quality, efficacy and safety

    Tested by independent experts

      Easy to use at home

    Tested by independent experts
  •   Virtual try-on and diagnosis services

    For conscious and no-waste purchases

      For all hair types

    All women and men